What The Food

Startup description

If you've once asked yourself, "Am I actually eating right?" This macro tracker might be for you. It's built for people who want to track food and calories without manual logging. My app is the macro tracker that helps you understand what you eat. Scan meals, track macros, and spot patterns that shape your eating habits and fitness goals.

Key highlights:

• $1,160+ ARR generated organically

• 33 domain rating + strong backlink profile

• Unique and viral-friendly brand name for social media

• Product of the Day on MicroLaunch and many other launch platforms

• 600K+ impressions and 13K clicks from Google, organically, in the past 3 months alone

• 2000+ free users since SaaS version rolled out (Dec 23th 2025)

Team:

Solo project.

Tech Stack:

Next.js, GitHub, Google Gemini API, Hostinger KVM4 VPS, Supabase, Namecheap, Stripe, MailerSend.

Marketing and growth:

• Create a mobile app for Android and iOS

• Enhance a few things on the site (I can guide with that)

• Short video content on TikTok, Instagram and YouTube

Revenue and profit:

The site is monetized with monthly ($9.99) and yearly ($99.99) subscriptions. Profit exceeds the 80% since the Gemini API is cheap. The highest month we paid $3.6 on the API calls.

Return on investment:

It can be decent for the following reasons: low running costs, low maintenance needed, viral friendly means that you don't need to spend on paid ads, and most importantly, the traffic estimated value is over $9,000 according to Ubersuggest. That means that our site is ranking for keywords that have transactional search intent with a high CPC according to what the advertisers are currently paying to compete on these keywords.

Startup assets:

• The entire website, with its copyright and branding

• Domain name (valid till late 2027)

• Hosting account (valid till late 2027)

• X account

• YouTube channel

• TikTok account

• Database of 2,000+ organic users

Reason for selling:

Lack of time and focusing on other projects on a much larger scale. I'm a solo builder who's been building, scaling, and exiting online businesses for a decade. odehahwal.com is my full portfolio.

Bundle deal offer:

I have 4 assets that I'm looking to sell either individually or as a bundle alongside WTFood. Here's some context about the other assets:

1. ReadyFaucet.com
Model: Licensable high-ticket SaaS ($1,500+ per sale)
Status: Generated ~$14,000 in lifetime revenue

Back story: I used to run a crypto faucet back in 2023, targeting a small crypto community. People kept asking how to create a similar one for other communities, so I recently turned my script into a licensable setup. So far, we've sold 13 licenses, all targeting different crypto coins and communities. All live sites can be viewed on the ReadyFaucet homepage. All license sales I got from organically posting on Reddit. So, if you're interested in "sell the shovels" type of business, this might be interesting to you.

2. SpanglishTranslator.net
Model: Web app
Status: Low revenue generating ($7 from ad revenue)

Back story: While playing around with keyword research tools, I came across the keyword "Spanglish Translator" that has over 700k search volume in the US only with very minimal difficulty, so I purchased the exact match domain and created the site with Lovable just to show the use case. I just created 700+ programmatic SEO pages to help boost the site and it started getting discovered - over 1800+ impressions from google organically. The site is already monetized with TinyAdz. We still haven't talked about affiliates, sponsors, courses, or any other monetization methods.

3. BestPornFinder.net
Model: Adult aggregator
Status: Pre-revenue

Back story: Recently, I luckily won the bid and purchased an expired domain in the adult niche. The domain was an actual adult aggregator since 2020, so what I did was extract the exact archived sitemap, including all internal links, pages, resources and everything, and rebuilt the entire directory using Lovable. This site has a domain rating of 40 and over 100,000+ backlinks. At its peak, it had 12M backlinks and 53K+ referring domains, with ~50k+ traffic per month. This one feels like sleeping on a gold mine. Even fractions of the old traffic history can make a bank.

4. AffLab.org (domain name only, estimated value is over $4K according to Dynadot)